UK video game retailer Game is under fire from customers after abruptly cancelling a number of pre-orders for the highly anticipated Nintendo Switch 2. The new console, set to launch globally on June 5, has already generated immense excitement — and now, growing frustration.
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Pre-Order Chaos Sparks Outrage Among Fans
Customers who had pre-ordered the next-generation Nintendo Switch 2 from Game received disappointing news this week: their orders had been unexpectedly cancelled. The retailer offered an apology on social media, stating:
“We understand how disappointing this is, especially for those who have been eagerly awaiting their order.”
Despite the apology, Game has not provided a clear explanation for why some pre-orders were voided, leaving affected customers angry and confused. One disgruntled customer described the situation as “outrageous”, echoing widespread frustration across gaming communities online.
The BBC has reportedly contacted Game for clarification, but the company has yet to offer additional details. In its initial statement, Game said it was "working hard to reinstate as many affected pre-orders as possible."
Switch 2 Hype Builds Despite Pricing Concerns
The Nintendo Switch 2 — successor to one of the best-selling consoles of all time — is still expected to see high demand at launch, despite some criticism over game pricing. A boxed version of Mario Kart World is priced at £74.99, sparking debate among fans.
Still, pricing hasn’t slowed the hype. Most major retailers have already sold out of pre-order slots, with the launch date just around the corner. Now, gamers without a confirmed order are left scrambling for alternatives.
Midnight Launches Make a Comeback
Some retailers are preparing for launch-day chaos by reviving midnight release events, a once-popular tradition that has faded in recent years. UK toy and game store Smyths has confirmed it will have a limited number of Nintendo Switch 2 units available in-store when doors open on June 5.
Gamers hoping to secure the new console may need to queue up in person — a familiar experience for long-time Nintendo fans. In fact, demand surges for Nintendo hardware are nothing new; the original Switch sold out quickly after its 2017 release, becoming the fastest-selling console in U.S. history at the time.
Nintendo Follows a Familiar Pattern
Nintendo's consoles often spark overwhelming demand at launch, leading to widespread stock shortages. This mirrors the situation seen with Sony’s PlayStation 5, which faced massive supply challenges and sold out almost instantly upon its 2020 debut. Many customers endured virtual queues and online lotteries for over two years until stock levels stabilized in 2023.
What’s Next for Disappointed Game Customers?
As launch day nears, customers affected by Game’s cancellations are left with limited options. With pre-orders closed at most retailers, the best chance of securing a Nintendo Switch 2 may be through walk-in purchases on release day — though availability is expected to be extremely limited.
Game’s mishandling of the pre-order process may damage customer trust at a critical time, especially with consumer expectations running high for one of the biggest console launches of the year.
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